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THE ONLINE MARKETING FUNNEL
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Not getting leads from your website today?  You can get sales results online.  More than that, you can build awareness, a well understood brand, become more service oriented via your online presence and increase the innovativeness within the company.

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Recent Blogs

WordPress 3.3 Released Today

Lisa Chang on WordPress 3.3
Today, they released WordPress 3.3 and it's making life a lot easier.  Purely, from a DASHBOARD perspective, the navigation is a lot more user friendly.  Immediately, I enjoyed the new hover menus.  Instead of expanding out downwards, the side men...

Are you Adapting to Interactive Marketing?

Are you not yet sure that Interactive Marketing is the way to go?  Well, a recent study by Forrester Research, Marketing Technology Adoption 2011 shows just where both SMB and Enterprise businesses (over 1,000 employees) stand in terms of adoption...

Website Conversion or Landing Pages

Lisa Chang, Interactive Marketing
We know that good landing or conversion pages will get us leads from our website.  But, it's just the tip of the iceberg in the entire lead conversion process.  It's the point at which people are willing to buy or give information about themselves...

Branding Blogs - The New Internet Stickiness

Lisa Chang, Yenius Interactive Marketing
Do you remember those days when we talked about using email newsletter sign ups to add stickiness to a website?  Well, they still exist but, we also talk about using branding blogs to build stickiness online as well. A good portion of that online ...

Blogging Online is Effective Lead Generation

Businesses have been involved with online marketing for a while now and one of the most effective ways for online marketing to take place is via blogging. The quality of leads from blogging is of high quality when the content is substantial and wh...

Interactive Marketing Trends 2011

Lisa Chang, Interactive Marketing Specialist
  When thinking of content marketing, here's where I see some of the focus going in 2011. International Communities China's social network is larger than Facebook and their consumer spending is on the rise.  They, meaning China, India, Brazil and ...

Review of 2010 - Social Networking, Search & Email Marketing

Lisa Chang, Interactive Marketing Specialist
OVERVIEW 2010 Here's a great graphic of some of the keys to sharing and being social in 2010.  While Facebook has gained some huge ground, they have not been the only game in town and social media is much more than just the big 5 players including...

Why an Interactive Marketing manager makes Your Social Media Campaign a Success

Interactive Marketing Manager
In any effective social media and online marketing campaign, you're going to need a manager with both the marketing savvy of the online world plus a depth of skills when it comes to keeping up with the technologies. A good online marketing campaig...

Why Twitter?

Often, small business people will tell me their assessment that they will not be using Twitter.  They've assessed it as a fad and they're certain that they are not a Tweeter or how it possibly relates to them.  So, here's what I have to say. First...

All Roads Lead to Email Marketing

...that is, all online marketing leads to email! While Facebook's campaign that "email is dead" is a fabulous marketing tactic, email is still at the heart of all that we do.  Just as we still need phone numbers for voicemail, texting and voice co...

Recent News

Yenius Interactive Acquires New Business Advisor Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm. Joe Lewis is a leader in non

  • News Item
  • October 8, 2009
Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm.Joe Lewis is a leader in non-profit communications-marketing and fundrai...

Marketing Applications Business Model

  • News Item
  • September 20, 2007
For small and medium sized businesses, a well supported website infrastructure is the foundation of any online marketing initiative.  With a well-supported software program and tier-1 hosting, Yenius Interactive Marketing is able to provide a full...