Join Our Newsletter

* Name:
* Email:
* Code:

Sign Up Form from inTouch Broadcast

Social Media

Social media is one of the hottest topics in 2010.  Last year, it was Twitter and what is it?  This year, our fascination is to use social media.  But, all our chasing of the technology craze doesn't amount to anything without understanding its value and having a strategy.

Why Twitter?

Often, small business people will tell me their assessment that they will not be using Twitter.  They've assessed it as a fad and they're certain that they are not a Tweeter or how it possibly relates to them.  So, here's what I have to say. First...

Social Media Listening for Small Business

In small business, people often wonder why people aren't talking to them.  They put out conversation and blogs and statuses so why aren't they being mentioned.  Firstly, Iit takes a while.  You have to keep at it.  You have to look at baby steps o...

Why Social Media for Online Branding?

Lisa Chang, Social Media Marketing
Certainly, there are some reasons why companies shy away from social media.  On the other hand, social media and relationship-based companies is the way of customer service in the future. MARKETING WHERE YOUR CUSTOMERS ARECustomers used to seek ou...

Social Media Improves Business Performance

Here are some key traits which make for an ideal social media team.  With the right team and program, business improve by becoming more innovative, improving quality as well as performance. PassionWe're definitely passionate about social media.  I...

Gay and Lesbian Adults are Avid Blog Readers and Social Networkers

Lisa Chang
Are you looking to reach a gay and lesbian target audience?  In a new study, it was found that Gay and Lesbian Adults Are More Likely and More Frequent Blog Readers. At 54%, more than half of gay men and lesbians read blogs compared to only 40% of...

Women are Shaping the Internet

While men may be the early adopters because its technical, Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide according to a new study from comScore.  Social networking sites are accessed by 76% of women compared to only...

The Dynamics of Luxury Brands and Social Media

In an analysis of luxury brands and how they are managed from the inside out, the post  Are Luxury and Social Media an Incompatible Match? show the three keys to reluctance from luxury brands to adopt social media. The top-down dynamic is turned u...

Recognize and Reward Your Top Fans

Our top fans are great for our brand.  Our top fans actively and continually talk about us, show others what we did for them, comment on our sites and spread the word about our products or services. In fact, a recent study shows that Most Influent...

Social Communities Build Your Trust & Listening

// Not only is social media a great way to communicate your brand, but more often, the real value gets bestowed upon us through our listening and trust building.   We often hear that social media is about building communities.  One of the best way...

Social Media, Finally Technology that Humanizes Us

// The great thing about social media is that we get to really talk to people and especially our prospects.  And, the recent blog Top ten ways social media is teaching us to be human again is showing how can reach out in a more human way. For smal...